The Spanish Shopping Center & Retail Park Congress has established itself as the leading meeting place for professionals and companies across the sector. Bringing together stakeholders who share common challenges and interests, the Congress serves as a key forum for the shopping centre and retail park industry in Spain.
It provides a unique opportunity to assess the current market landscape, discuss the issues shaping the sector, explore the latest trends, and gain insights into an industry defined by continuous evolution. Above all, it is a place to connect, exchange ideas, strengthen relationships, and create new business opportunities.
More than 1,400 senior decision-makers from across the integrated retail and shopping centre industry attend the Congress each year, representing all areas of the sector, including developers, asset managers, retailers, investors, consultants, shopping centres and retail parks, service providers, and public institutions.
Palma Congress Center
Palma de Mallorca, Balearic Islands, Spain
30 September – 2 October 2026
This year’s Congress theme highlights the constant transformation shaping the retail industry and the ability of shopping centers and retail parks to evolve alongside society, changing consumer expectations, and the economic, social and technological landscape.
Far from being static destinations, shopping centres and retail parks have become dynamic ecosystems that continuously adapt to new forms of retail, consumer behaviour, experiences, services and management models.
From innovation and digital transformation to omnichannel integration, sustainability, placemaking and the creation of distinctive customer experiences, the sector continues to reinvent itself to remain relevant and future-ready.
“Retail in Motion” also reflects the dynamism of an industry that continues to attract international investment while bringing together a diverse mix of retail concepts and operators. It speaks to the sector’s ability to anticipate trends, respond to change and ensure that shopping centres remain vibrant destinations where people connect, engage and discover new experiences.
At their core, shopping centres and retail parks remain closely connected to the real needs and expectations of the communities they serve.
Experience the atmosphere of an event that brings together business opportunities, industry insight, thought-provoking debate and valuable networking, alongside moments of celebration and connection.
Watch the highlights video and relive some of the most memorable moments from the previous edition of the Congress.
Over the course of two days, the first part of each morning is dedicated to keynote presentations and expert-led sessions exploring the current state of the retail industry in Spain and internationally. The programme addresses the most relevant trends, challenges and opportunities shaping the future of shopping centres and retail parks.
The Congress offers a wide range of networking opportunities designed to connect industry professionals and facilitate meaningful business interactions. Dedicated meeting spaces and networking events provide the ideal environment for exchanging ideas, strengthening relationships and developing new business opportunities.
To help attendees maximise their time at the event, the participant list is made available in advance.
The Exhibition is the heart of the Congress and its central networking hub. It provides the ideal platform for showcasing new projects, innovative solutions and emerging retail concepts, while creating opportunities to reconnect with industry peers, exchange knowledge and generate new business.
Bringing together leading companies, brands and developments from across the sector, the Exhibition offers a unique opportunity to discover the latest innovations shaping the future of shopping centres and retail parks.
Organised by the Spanish Council Of Shopping Centers And Retail Parks (AECC), the AECC Awards are presented as part of the Congress and represent one of the industry’s highest recognitions of excellence.
The awards celebrate outstanding projects, initiatives, services and solutions that set new standards through their quality, innovation and contribution to the advancement of the shopping centre and retail park sector.
The Gala Dinner will take place in a truly exceptional setting. Just ten minutes from Palma, in the heart of the Serra de Tramuntana, lies Son Termes, one of Mallorca’s most iconic event venues, with a history dating back to the 13th century.
Since 1966, Son Termes has transformed every gathering into a unique and memorable experience. Its renowned in-house culinary team combines the elegance of contemporary gastronomy with the rich traditions of Mallorcan cuisine.
The result is a carefully curated dining experience featuring refined culinary techniques, premium ingredients and impeccable presentation, designed to delight every guest.
Son Termes
Ctra. de Palmanyola a S’Esgleieta, Km 1.5
07193 Bunyola, Mallorca
Behind the Congress is a dedicated team committed to ensuring every detail contributes to a successful and memorable event.
Head of Asset Management for Shopping Centers
MERLIN PROPERTIES SOCIMI
Each edition of the Congress is supported by leading brands that share our vision and commitment to the industry.
The Congress is covered by the leading media outlets specialising in the shopping centre and retail park sector
This event is supported by brands that share our vision for the industry.
See which brands are joining us on this mission.
This conference is being covered by the industry's leading media outlets.
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Take a look back at some of the most memorable moments from past editions of the Congress. Browse our gallery and experience the atmosphere, connections and energy that make this event a unique gathering for the industry.
Discover what awaits you this year.
