Encuentra conexiones entre profesionales y empresas del sector de Centros y Parques Comerciales en España.
Encuentra conexiones entre profesionales y empresas del sector de Centros y Parques Comerciales en España.
Over the two days of the conference, in the UZalacaín La Finca Auditorium, a series of presentations will be held. Under the event’s main theme, “CREATING VALUE,” these sessions will address the most pressing issues surrounding commercial development within our shopping centers and retail parks.
To shape this program of presentations, we will feature top-tier national and international speakers, as well as leading professionals and experts in the sector who will help us face the future with enthusiasm and knowledge.
The following Conference Program, subject to minor changes in schedule and content, also includes information on other activities that make up the event’s full agenda.
Badges are emailed to attendees a few days before the event. Bringing a printed badge ensures a smoother entry process for all attendees and helps prevent crowding.
Pick up your welcome pack and credentials
The opening ceremony of the 21st Spanish Congress on Shopping Centers and Parks will feature distinguished industry leaders and representatives.
Congress President Adolfo Ramírez-Escudero, alongside Eduardo Ceballos, President of the AECC, will preside over the event, which will also be attended by institutional representatives and other members of the Congress Organizing Committee.
In this lecture, Ignacio de la Torre will address the major economic challenges in a context of geopolitical disruption and technological transformation. He will focus on Europe and the United States, analyzing their responses to economic and political uncertainty, as well as the normalization of monetary policy. He will also examine China’s economic evolution and how it is facing one of the greatest crises of the 21st century. Additionally, we will explore the economic repercussions of international tensions, the reconfiguration of global alliances, and the impact of artificial intelligence in this context of expected reduced growth. Finally, we will highlight the main trends in the Spanish real estate market and the recommended strategies for addressing them.
Chief Economist at ARCANO PARTNERS
Ignacio de la Torre is chief economist at Arcano and the author of the three “The Case for Spain” reports, the first to predict the recovery of the Spanish economy starting in 2012. He has spent twenty-four years working in economics and capital markets, including at Arcano, UBS, and Deutsche Bank. He has been a professor of economics and finance at IE since 2003. Since 2007, he has been the academic director of IE’s master’s programs in finance; since 2008, a regular columnist for El Confidencial; since 2019, for Expansión; and since 2020, for El Mundo-Actualidad Económica. He has published five books, numerous articles in academic journals (focused on the banking system), and case studies (INSEAD and IE). In 2009, he also founded the NGO “Financieros sin fronteras,” of which he is vice president. Chairman of the Advisory Board of the Círculo de Empresarios, member of the Advisory Board of El Confidencial, the Investment Committee of Icapital, and the Board of Directors of Arcano. In 2019, he won the Asprima-Sima Award, and in 2009, the Everis Award. He holds a Ph.D. in History (UNED), an MBA (INSEAD), a degree in Economics (ICADE), and a Bachelor’s degree in Law (UNED).
A break in the conference schedule to catch your breath, chat with other attendees, and visit the trade show.
Time to visit the trade show, hold business meetings, and network.
Javier Goyeneche demonstrates how Ecoalf creates real value by turning the plastic crisis into a business opportunity, transforming waste into high-quality fashion without compromising on design. Through striking data on marine pollution, he reveals that true value creation arises when companies place sustainability at the center of their model, generating economic, social, and environmental benefits simultaneously. His experience as the founder of Spain’s first B Corp brand proves that it is possible to lead a new economy that regenerates the planet while creating authentic value for all stakeholders.
Founder & Chairman of ECOALF
In 2009, Javier Goyeneche founded ECOALF, a company focused on a unique approach to fashion based on two principles: sustainability and innovation. His concern about the growing volume of waste generated by the textile industry led him to question the traditional model of fashion production. This concern was the driving force behind the creation of a new business concept. The company has been recognized with B Corp certification, a distinction awarded to organizations that, in addition to generating economic profits, are actively committed to the well-being of their employees, the communities in which they operate, and environmental stewardship. Currently, Goyeneche is a member of the NESI Forum (Global Forum on New Economy and Social Innovation), an international platform that brings together for the first time the leading figures of the so-called New Economic Movements (NEMs), with the aim of promoting more inclusive and sustainable economic models.
Brief synopsis
A moment cherished by all to take a break, recharge, and continue sharing experiences with colleagues in a relaxed atmosphere.
Lobbying for Retail Real Estate: A European Perspective
Secretary General at European Council of Shopping Places (ECSP)
Julien Bouyeron is Secretary General of the European Council of Shopping Places (ECSP), with over a decade of experience in public affairs in Brussels, working closely with European Union institutions and lawmakers. Before joining the ECSP, he served as Director of European Affairs at the European DIY Retail Association (EDRA), where he led the association’s representation before the EU for five years. Previously, he held positions as Senior Policy Advisor at the French Retail Federation and as Project Manager at EuroCommerce.
Omo Retail is set to develop what will be the capital’s largest mid-sized retail park in the El Cañaveral neighborhood, in the Vicálvaro district of Madrid.
On a 220,000-square-meter urban plot with final planning approval, it will build a retail park with over 65,000 square meters of gross floor area and more than 2,600 surface parking spaces.
We would like to invite you to a presentation where we will explain the project and discuss the importance of creating a multidisciplinary space that combines leisure and retail on a single site. We will outline the different zones that will be included, designed to integrate with the surrounding environment while adhering to environmental sustainability standards.
Time to visit the trade show, hold business meetings, and network.
A grand finale and conclusion to the activities that have been taking place throughout the day at the Congress venue.
A pleasant and relaxed networking gathering in gardens that become even more inviting at sunset.
Networking cocktail reception and live music.
Badges are emailed to attendees a few days before the event. Bringing a printed badge ensures a smoother entry process for all attendees and helps prevent crowding.
Pick up your welcome pack and credentials.
Many brands are taking their first steps by operating online, continuing their presence on the high street, and now including shopping centers and retail parks in their expansion strategy. What is driving this strategic shift? What unique features do they find in our spaces? What are the benefits of operating in a shopping center? The search for a connection with consumers, environments managed by a single operator/owner, and seemingly captive foot traffic are driving brands toward shopping centers and retail parks. The discussion will analyze these and other factors that are acting as catalysts for this strategic shift.
Opticanal is the strategic evolution of omnichannel: it’s not about being present on every channel, but about choosing the right ones based on context, customer intent, and brand consistency.
For shopping centers, this means going beyond simply hosting brands and becoming smart hubs that enable the most effective interactions between consumers and brands—whether physical, digital, or hybrid.
In a world where physical stores drive online sales without recognition or direct return, the opticanal approach allows shopping centers to recapture value, personalize experiences, and reaffirm their role as key drivers of conversion in the modern customer journey.
One of the most inspiring global leaders, according to THINKERS50. Member of the HBR Advisory Board. Contributor to FORBES and a TOP VOICE on LINKEDIN.
A renowned thought leader, advisor, and highly sought-after international speaker on topics such as marketing, management, leadership, business transformation, and corporate innovation. An entrepreneur and executive with over two decades of international experience in marketing and communications. As CEO of three international agencies—including leading teams at WPP EMEA FCA, J. Walter Thompson, and Spring Studios—Giuseppe has collaborated with more than 300 companies worldwide. With a Ph.D. in Marketing and Economics, Giuseppe has co-authored three business books with Philip Kotler: “Retail 4.0,” “Online Fashion,” and the most recent “Redefining Retail,” translated into eight languages and read by over 100,000 people worldwide. As a keynote speaker, he has been invited to speak in over 30 countries to both B2B and B2C audiences across various industries.
A break in the conference schedule to catch your breath, chat with other attendees, and visit the trade show.
The world is changing rapidly, and everything that is happening affects us directly. The war in Ukraine has highlighted just how dependent we are on energy. At the European level, there is a push for greater unity, but there are internal tensions within the European Union—an EU that needs the United States when it comes to defense and security. What scenarios lie ahead for us in the coming years? Is it possible to rebuild a new world order? How important is it to have an informed and critical citizenry in these times of misinformation?
Journalist and news anchor. He currently directs and anchors "Antena 3 Noticias," where he has been in charge of the evening newscast since 2016. Recipient of the ONDAS Award and the IRIS Award from the Spanish Academy of Television Arts and Sciences for Best Television News Anchor
Vicente has worked for the leading national television networks. He began his career at Cadena SER, contributing to the programs Hora 25 and Hoy por Hoy; in the sports department at TVE; and at Telemadrid, where he was part of the founding team of news services as national news editor. In 1994, he was hired by Telecinco as head of National News and tasked with leading the newsroom’s digitization process—the first of its kind at a television station in Spain. Together with Ana Blanco, he moderated the two four-way debates among the candidates for the presidency of the Government in 2015 and 2016, and two more in 2019. He specializes in national political news, although he has also covered, among other international events, every U.S. presidential election since 1992.
Manuel Muñiz is the International Rector of IE University in Madrid and a professor of international relations. As International Rector of IE, he contributes to the development and implementation of the strategy for this academic institution, which has over 10,000 students, a large faculty, and a total of more than 70,000 alumni. He currently also serves as Chairman of the Board of Directors of IE New York College.
Dr. Muñiz served as Dean of the School of Political Science, Economics, and Global Affairs at IE from 2017 to 2024. From June 2023 to January 2025, Dr. Muñiz served as President of the Association of Schools of International Affairs (APSIA), the organization that brings together the world’s most renowned schools of diplomacy and public policy. That same year, he was named a Senior Fellow at Brookings.
From January 2020 to July 2021, he served as Secretary of State for Spain Global at the Ministry of Foreign Affairs, European Union, and Cooperation.
His work has been recognized with various awards and fellowships, including the Grand Cross of the Spanish Order of Civil Merit, the David Rockefeller Fellowship from the Trilateral Commission, the 2017 Munich Young Leader Fellowship from the Körber Stiftung, the Millennium Fellowship from the Atlantic Council, and the Eisenhower Fellowship.
Dr. Muñiz is a member of the Advisory Committee of the Club of Madrid, a Trustee of the Ortega-Marañón Foundation, a member of the European Council on Foreign Relations, and a full member of the Royal European Academy of Doctors.
Brief Synopsis
The AECC 2025 Awards Jury, composed of professionals with diverse backgrounds and proven track records in the shopping center and retail park sector, presents the 101 entries participating in this year’s competition.
A moment cherished by all to take a break, recharge, and continue sharing experiences with colleagues in a relaxed setting.
Time to visit the trade show, hold business meetings, and network.
Time to visit the trade show, hold business meetings, and network.
A celebration that serves as the culmination of the conference, which, every year, is the premier event for Spain’s shopping center and retail park industry.
Sponsored by:
Venue:
Finca ASTILBE. Carretera de Fuencarral, km 1.9, Fuencarral-El Pardo, 28049 Madrid.
The industry’s recognition of the best projects and initiatives carried out over the past few months. The members of the AECC 2025 Awards Jury will announce the winners in each of the competition’s categories.
Likewise, the AECC Executive Committee will present special awards recognizing the professional career of an individual in the sector and the historical significance of a shopping center or retail park.
We will wrap up the day with a casual get-together featuring music and drinks—the perfect opportunity to continue sharing experiences with the other conference attendees in a relaxed and pleasant atmosphere.
