{"id":15789,"date":"2024-08-27T10:15:35","date_gmt":"2024-08-27T10:15:35","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15789"},"modified":"2024-08-30T08:34:12","modified_gmt":"2024-08-30T08:34:12","slug":"puerto-venecia","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/puerto-venecia\/","title":{"rendered":"Puerto Venecia"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-large-font-size\"><strong>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local<\/strong><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"314\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans.png\" alt=\"\" class=\"wp-image-15791\" style=\"width:238px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans.png 1920w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans-300x49.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans-1024x167.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans-768x126.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/PV_logomarca-principal_trans-1536x251.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">El Black Friday se ha convertido en una campa\u00f1a que genera controversia al fomentar un comportamiento consumista, a menudo m\u00e1s all\u00e1 de las necesidades reales de los consumidores, con un considerable impacto ambiental. Por ello, en Puerto Venecia decidimos transformar esta situaci\u00f3n creando una campa\u00f1a sostenible, comprometida y alineada con los valores ESG.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfQu\u00e9 hicimos? La acci\u00f3n, basada en la econom\u00eda circular, se centr\u00f3 en promover valores como la responsabilidad social con un impacto positivo sobre la comunidad y el medio ambiente, implicando la participaci\u00f3n comunitaria.&nbsp; En colaboraci\u00f3n con Caritas Zaragoza y su proyecto A todo Trapo. Los clientes donaron ropa y a cambio recib\u00edan 1 cup\u00f3n digital de 5\u20ac por cada 1 kg de ropa donada para usar en los establecimientos de Puerto Venecia y la Circular Store (primera pop up store de segundas oportunidades de la mano de Caritas Zaragoza).&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfC\u00f3mo lo hicimos?  Fase 1: 16 al 26 de noviembre de 2023: Donaci\u00f3n de Ropa y Fase 2: 11 al 17 de diciembre de 2023: Venta de la ropa de segunda oportunidad. Implantaci\u00f3n del pop up Circular Store de Caritas Zaragoza &#8211; A todo trapo.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfQu\u00e9 quer\u00edamos lograr? Promover los valores ESG vinculados a Puerto Venecia. Animar a los clientes a unirse a la econom\u00eda circular y promover valores ESG vinculados a nuestra \ufb01losof\u00eda. mpulsar la participaci\u00f3n y el compromiso. Minimizar el impacto de contaminaci\u00f3n usando todos los materiales de construcci\u00f3n reciclados.&nbsp;Colaborar con causas sociales y organizaciones locales. Colaborar con una ONG local y apoyar su proyecto de recolecci\u00f3n, reutilizaci\u00f3n y reciclaje de ropa. Promover el trabajo de personas en riesgo de exclusi\u00f3n.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfQu\u00e9 logramos? M\u00e1s de 12M de impactos en medios de comunicaci\u00f3n y RRSS. M\u00e1s de 13,4 TN de ropa donada durante la campa\u00f1a.M\u00e1s de 4.500 visitantes \u00fanicos se unieron a esta campa\u00f1a. Se entregaron 47.500 cupones digitales ahorrando 46kg de CO2. Puerto Venecia colabor\u00f3 con Caritas Zaragoza, dando empleo a 5 trabajadores del proyecto social.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-22FDta_rUVo\" class=\"yb-player\" data-video-id=\"22FDta_rUVo\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/22FDta_rUVo\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"867\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULAR-WEEK_3.jpg\" alt=\"\" class=\"wp-image-15795\" style=\"width:284px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULAR-WEEK_3.jpg 1300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULAR-WEEK_3-300x200.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULAR-WEEK_3-1024x683.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULAR-WEEK_3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-scaled.jpg\" alt=\"\" class=\"wp-image-15797\" style=\"width:338px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-scaled.jpg 2560w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-300x169.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-1024x576.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-768x432.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-1536x864.jpg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_4.jpg\" alt=\"\" class=\"wp-image-17041\" style=\"width:286px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_4.jpg 1280w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_4-300x200.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_4-1024x682.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE_4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE.jpg\" alt=\"\" class=\"wp-image-15796\" style=\"width:876px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE.jpg 1280w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE-300x200.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE-1024x683.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/CIRCULARSTORE-768x512.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local Presentado por El Black Friday se ha convertido en una campa\u00f1a que genera controversia al fomentar un comportamiento consumista, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,17],"tags":[],"class_list":["post-15789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mejor-accion-de-responsabilidad-social-e-impacto-sobre-la-comunidad-local","category-rsc-y-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puerto Venecia - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/puerto-venecia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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