{"id":15770,"date":"2024-08-27T10:04:37","date_gmt":"2024-08-27T10:04:37","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15770"},"modified":"2024-08-27T10:07:25","modified_gmt":"2024-08-27T10:07:25","slug":"proyecto-amar-maremagnum","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/proyecto-amar-maremagnum\/","title":{"rendered":"Proyecto Amar Maremagnum"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-large-font-size\"><strong>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local<\/strong><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1207\" height=\"1349\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_KLEPIERRE_JPG-2-1.jpg\" alt=\"\" class=\"wp-image-15771\" style=\"width:113px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_KLEPIERRE_JPG-2-1.jpg 1207w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_KLEPIERRE_JPG-2-1-268x300.jpg 268w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_KLEPIERRE_JPG-2-1-916x1024.jpg 916w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_KLEPIERRE_JPG-2-1-768x858.jpg 768w\" sizes=\"auto, (max-width: 1207px) 100vw, 1207px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1581\" height=\"827\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc.jpg\" alt=\"\" class=\"wp-image-15772\" style=\"width:191px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc.jpg 1581w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc-300x157.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc-1024x536.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc-768x402.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Maremagnum_Advertlogo_fd_blc-1536x803.jpg 1536w\" sizes=\"auto, (max-width: 1581px) 100vw, 1581px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">En 2023 el&nbsp;Centro Comercial Maremagnum&nbsp;puso en marcha el proyecto aMAR (Amor por el Mar) con el objetivo de&nbsp;dar apoyo y visibilidad a diferentes iniciativas medioambientales.&nbsp;La primera de ellas ha sido la colaboraci\u00f3n y financiaci\u00f3n de una investigaci\u00f3n pionera a cargo de&nbsp;Surfrider Foundation Espa\u00f1a&nbsp;y la&nbsp;Universitat de Barcelona&nbsp;que eval\u00faa la contaminaci\u00f3n por micro pl\u00e1sticos del puerto de Barcelona.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El motivo por el cual se escogi\u00f3 este proyecto es por su impacto en el medioambiente y en la comunidad local. Seg\u00fan la OCU, el 69% de los alimentos de origen marino sometidos a an\u00e1lisis contienen micro pl\u00e1sticos, concretamente en el&nbsp;66% de las sales, en el 71% de los&nbsp;moluscos&nbsp;y en el 66% de los&nbsp;crust\u00e1ceos.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Este proyecto pionero pretende determinar la abundancia y las caracter\u00edsticas de los micro pl\u00e1sticos a fin de dar la oportunidad de dise\u00f1ar estrategias de futuro que eviten la contaminaci\u00f3n y la posterior ingesta de micro pl\u00e1sticos. Paralelamente, el proyecto aMAR ayuda a concienciar a la sociedad sobre la contaminaci\u00f3n producida por este tipo de materiales.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Cada 15 d\u00edas y durante todo 2023, Maremagnum, junto al equipo de remo de banco fijo Real Club Mar\u00edtimo de Barcelona, reman durante una milla n\u00e1utica mientras arrastran una red dise\u00f1ada por la Universitat de Barcelona.\u00a0Todos los micro pl\u00e1sticos que quedan atrapados en la red se llevan al laboratorio de la Universitat de Barcelona para ser analizados y clasificados en funci\u00f3n de su abundancia, tama\u00f1o, forma, color y origen.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Ahora, tras cumplirse un a\u00f1o de la puesta en marcha de la iniciativa y para acercar este proyecto al p\u00fablico local, el centro comercial Maremagnum ha implementado un mural de realidad aumentada que exhibe los resultados de esta investigaci\u00f3n cient\u00edfica sobre la presencia de micro pl\u00e1sticos en las aguas del Port Vell. Esta acci\u00f3n se enmarca en la pol\u00edtica de RSC de la compa\u00f1\u00eda, denominada Act4Good, que tambi\u00e9n ha contemplado otras iniciativas a lo largo del a\u00f1o.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-VZ_P4d6w9Ic\" class=\"yb-player\" data-video-id=\"VZ_P4d6w9Ic\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/VZ_P4d6w9Ic\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><figcaption class=\"yb-caption\">Proyecto Amar Maremagnum<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"718\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-18.jpg\" alt=\"\" class=\"wp-image-15781\" style=\"width:263px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-18.jpg 1119w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-18-300x192.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-18-1024x657.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-18-768x493.jpg 768w\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"866\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Equipo-aMAR.jpg\" alt=\"\" class=\"wp-image-15778\" style=\"width:285px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Equipo-aMAR.jpg 1462w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Equipo-aMAR-300x178.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Equipo-aMAR-1024x607.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Equipo-aMAR-768x455.jpg 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"578\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/aMAR.jpg\" alt=\"\" class=\"wp-image-15774\" style=\"width:171px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/aMAR.jpg 578w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/aMAR-300x300.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/aMAR-150x150.jpg 150w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1368\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR-.jpg\" alt=\"\" class=\"wp-image-15777\" style=\"width:876px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR-.jpg 2048w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR--300x200.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR--1024x684.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR--768x513.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/AMAR--1536x1026.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local Presentado por En 2023 el&nbsp;Centro Comercial Maremagnum&nbsp;puso en marcha el proyecto aMAR (Amor por el Mar) con el objetivo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,17],"tags":[],"class_list":["post-15770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mejor-accion-de-responsabilidad-social-e-impacto-sobre-la-comunidad-local","category-rsc-y-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto Amar Maremagnum - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/proyecto-amar-maremagnum\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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