{"id":15400,"date":"2024-08-26T11:35:04","date_gmt":"2024-08-26T11:35:04","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15400"},"modified":"2024-08-30T10:44:28","modified_gmt":"2024-08-30T10:44:28","slug":"centro-comercial-artea","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/centro-comercial-artea\/","title":{"rendered":"Centro Comercial Artea \u2013 Torneo Inclusivo e-sports"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-large-font-size\"><strong>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local<\/strong><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"1183\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Artea-negro.jpg\" alt=\"\" class=\"wp-image-17138\" style=\"width:199px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Artea-negro.jpg 1229w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Artea-negro-300x289.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Artea-negro-1024x986.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Artea-negro-768x739.jpg 768w\" sizes=\"auto, (max-width: 1229px) 100vw, 1229px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/MerlinProperties-Logo-Horizontal.jpeg\" alt=\"\" class=\"wp-image-14480\" style=\"width:199px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">En Artea, dentro de nuestra estrategia RSC, estamos volcados en la comunidad local donde nuestro objetivo principal es fomentar el deporte, la inclusi\u00f3n y el apoyo a colectivos desfavorecidos. Como resultado de nuestra alianza con la asociaci\u00f3n sin \u00e1nimo de lucro Haszten para impulsar el deporte adaptado y mejorar la calidad de vida de las personas con discapacidad funcional, surge la idea de realizar una acci\u00f3n en el centro comercial que uniera todos estos aspectos.El equipo de eSports de Haszten se form\u00f3 durante la pandemia con el objetivo de fomentar la sensibilizaci\u00f3n de la comunidad de los eSports y \u201cderribar barreras a trav\u00e9s del juego para conseguir una sociedad m\u00e1s respetuosa, demostrar las capacidades que todas las personas tenemos y luchar contra el cyberbullying\u201d.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br>Objetivos<br>\u25cf Fomentar la diversidad.<br>\u25cf Fomentar y visibilizar la inclusi\u00f3n de j\u00f3venes con diversidad funcional.<br>\u25cf Combatir el cyberbullyng.<br><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">C\u00f3mo lo hicimos:<br>Los d\u00edas 18 y 19 de mayo, organizamos el 1er Torneo Inclusivo de E-sports. El primer d\u00eda organizamos partidos de 12 minutos entre los inscritos y el segundo se celebraron eliminatorias desde octavos hasta la gran final, con la correspondiente entrega de premios.Tambi\u00e9n, a fin de mostrar otro tipo de deportes, se habilit\u00f3 un c\u00f3rner de sensibilizaci\u00f3n de boccia, deporte ol\u00edmpico para personas con discapacidad.<br>Adem\u00e1s, contamos con la participaci\u00f3n de deportistas de \u00e9lite como de Marcos, del Athletic Club de Bilbao, el boxeador y streamer Jonfery jugadores del Bilbao Basket. Del mundo de los eSports, contamos con el joven Rulas47, creador de contenido para FIFA y miembro del team DUX Gaming..<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br>Resultado:<br>\u25cfUn total de 20 impactos en TV, prensa escrita y digital.<br>\u25cfPublicity de 65.400\u20ac.<br>\u25cfAudiencia impactada de 10.475.000 personas.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-2-MsPoRaGlU\" class=\"yb-player\" data-video-id=\"2-MsPoRaGlU\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/2-MsPoRaGlU\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1-1024x768.jpg\" alt=\"\" class=\"wp-image-15401\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1-1024x768.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1-300x225.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1-768x576.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1-1536x1152.jpg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-scaled.jpeg\" alt=\"\" class=\"wp-image-15402\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-scaled.jpeg 2560w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-300x225.jpeg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-1024x768.jpeg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-768x576.jpeg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-1536x1152.jpeg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-2-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-768x1024.jpeg\" alt=\"\" class=\"wp-image-17142\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-768x1024.jpeg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-225x300.jpeg 225w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-1152x1536.jpeg 1152w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-1536x2048.jpeg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-7-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"605\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-4.jpeg\" alt=\"\" class=\"wp-image-15403\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-4.jpeg 828w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-4-300x219.jpeg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Artea-foto-4-768x561.jpeg 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor Acci\u00f3n de Responsabilidad Social e Impacto sobre la Comunidad Local Presentado por En Artea, dentro de nuestra estrategia RSC, estamos volcados en la comunidad local donde nuestro objetivo principal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,17],"tags":[],"class_list":["post-15400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mejor-accion-de-responsabilidad-social-e-impacto-sobre-la-comunidad-local","category-rsc-y-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Centro Comercial Artea \u2013 Torneo Inclusivo e-sports - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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