{"id":15121,"date":"2024-08-22T12:15:15","date_gmt":"2024-08-22T12:15:15","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15121"},"modified":"2024-08-22T12:21:24","modified_gmt":"2024-08-22T12:21:24","slug":"whatsapp-shopper-lagoh","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/whatsapp-shopper-lagoh\/","title":{"rendered":"Whatsapp Shopper Lagoh"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\"><strong>Mejor Acci\u00f3n de Innovaci\u00f3n \/ Estrategia Digital<\/strong><\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"69\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO-GENTAILIA-JPG.jpg\" alt=\"\" class=\"wp-image-14547\" style=\"width:181px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2124\" height=\"957\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1.jpg\" alt=\"\" class=\"wp-image-15123\" style=\"width:181px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1.jpg 2124w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1-300x135.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1-1024x461.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1-768x346.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1-1536x692.jpg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Lagoh_Silver_CMYK_Sevilla-1-2048x923.jpg 2048w\" sizes=\"auto, (max-width: 2124px) 100vw, 2124px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">En 2023 Lagoh pone en marcha por primera vez Whatsapp Shopper. Este innovador servicio permit\u00eda a todo aquel que lo desease consultar cualquier duda acerca de cualquier art\u00edculo que se vendiera en el centro comercial. Una persona, el whatsapp shopper, respond\u00eda a todas<br>las cuestiones en tiempo real a trav\u00e9s de whatsapp y si finalmente la persona interesada quer\u00eda adquirir el art\u00edculo, el whatsapp shopper enviaba al interesado el enlace a una pasarela de pago para abonar el art\u00edculo en cuesti\u00f3n a trav\u00e9s de su tel\u00e9fono m\u00f3vil. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Una vez abonada, el whatsapp shopper proced\u00eda a realizar la compra del cliente y a dejarla almacenada hasta que este la recogiera f\u00edsicamente en Lagoh o bien se proced\u00eda a envi\u00e1rsela por correo, seg\u00fan la persona interesada determinara. Si el cliente posteriormente quer\u00eda devolver la compra, no ten\u00eda m\u00e1s que acudir al centro con su ticket de compra y la devoluci\u00f3n se llevaba a cabo seg\u00fan la pol\u00edtica de devoluciones de cada operador en cuesti\u00f3n. Este servicio vino comunicado por una potente campa\u00f1a de medios a nivel Sevilla donde el canal digital tuvo especial relevancia.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Principales objetivos conseguidos<br>\u25aa 599 consultas en 6 meses.<br>\u25aa 4.863 \u20ac en compras en 6 meses.<br>\u25aa Valoraci\u00f3n del servicio en 8,5 por parte de las personas que lo han utilizado.<br>\u25aa Vinculaci\u00f3n de la marca Lagoh a valores relacionados con la exclusividad y la vanguardia en la prestaci\u00f3n de servicios.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-a3JjsMXBcuo\" class=\"yb-player\" data-video-id=\"a3JjsMXBcuo\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/a3JjsMXBcuo\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-1024x719.jpg\" alt=\"\" class=\"wp-image-15127\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-1024x719.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-300x211.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-768x539.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3.jpg 1093w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor Acci\u00f3n de Innovaci\u00f3n \/ Estrategia Digital Presentado por En 2023 Lagoh pone en marcha por primera vez Whatsapp Shopper. Este innovador servicio permit\u00eda a todo aquel que lo desease [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,16],"tags":[],"class_list":["post-15121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-accion-de-innovacion-estrategia-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Whatsapp Shopper Lagoh - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/whatsapp-shopper-lagoh\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatsapp Shopper Lagoh - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales\" \/>\n<meta property=\"og:description\" content=\"Mejor Acci\u00f3n de Innovaci\u00f3n \/ Estrategia Digital Presentado por En 2023 Lagoh pone en marcha por primera vez Whatsapp Shopper. 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