{"id":15022,"date":"2024-08-22T10:50:56","date_gmt":"2024-08-22T10:50:56","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15022"},"modified":"2024-08-22T11:02:19","modified_gmt":"2024-08-22T11:02:19","slug":"retail-marketwatch","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/retail-marketwatch\/","title":{"rendered":"Retail Marketwatch"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor peque\u00f1a campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2023\/08\/cropped-cropped-Grupo-Lar-scaled-1.jpg\" alt=\"\" class=\"wp-image-9344\" style=\"width:169px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2023\/08\/cropped-cropped-Grupo-Lar-scaled-1.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2023\/08\/cropped-cropped-Grupo-Lar-scaled-1-300x218.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2023\/08\/cropped-cropped-Grupo-Lar-scaled-1-768x559.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">La acci\u00f3n Lar Espa\u00f1a Retail Marketwatch consiste en la creaci\u00f3n de una newsletter en LinkedIn, enviada con periodicidad quincenal, que incluye las noticias m\u00e1s relevantes de Lar Espa\u00f1a, as\u00ed como la informaci\u00f3n corporativa para los grupos de inter\u00e9s, el p\u00fablico objetivo de la compa\u00f1\u00eda y el mercado en general.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Adem\u00e1s, con la iniciativa se ha habilitado un nuevo formato y canal para mejorar la accesibilidad a la informaci\u00f3n de Lar Espa\u00f1a, al enviarla a todos los suscriptores de forma directa a trav\u00e9s de LinkedIn y correo electr\u00f3nico.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Actualmente, Lar Espa\u00f1a es la \u00fanica compa\u00f1\u00eda del sector retail que lleva a cabo este tipo de labor informativa.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lar Espa\u00f1a Retail Marketwatch persigue los siguientes objetivos: Aumentar la visibilidad de la marca, incrementar la reputaci\u00f3n corporativa, incrementar la notoriedad de las noticias relevantes de la compa\u00f1\u00eda, unificar la informaci\u00f3n en un solo bolet\u00edn y facilitar el acceso a los usuarios. Implementar las novedades que ofrece la plataforma, establecer un nuevo formato de comunicaci\u00f3n social, aumentar nuestro universo de relaci\u00f3n, convirtiendo en seguidores a nuestro p\u00fablico objetivo, consolidar una comunidad en torno a la actualidad y la gobernanza de la compa\u00f1\u00eda.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Desde su puesta en marcha, la acci\u00f3n ha demosntrado ser un rotundo exito. Suscriptores : 5.651, ediciones publicadas: 31, interacciones: 1.233 y contenidos: 105.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-G1E5hqQ0sKQ\" class=\"yb-player\" data-video-id=\"G1E5hqQ0sKQ\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/G1E5hqQ0sKQ\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"1332\" data-id=\"15027\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112736.png\" alt=\"\" class=\"wp-image-15027\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112736.png 690w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112736-155x300.png 155w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112736-530x1024.png 530w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1160\" data-id=\"15028\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112312.png\" alt=\"\" class=\"wp-image-15028\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112312.png 682w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112312-176x300.png 176w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112312-602x1024.png 602w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"1312\" data-id=\"15029\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112434.png\" alt=\"\" class=\"wp-image-15029\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112434.png 712w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112434-163x300.png 163w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112434-556x1024.png 556w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"1170\" data-id=\"15031\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112525.png\" alt=\"\" class=\"wp-image-15031\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112525.png 668w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112525-171x300.png 171w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-06-21-112525-585x1024.png 585w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor peque\u00f1a campa\u00f1a de marketing Presentado por La acci\u00f3n Lar Espa\u00f1a Retail Marketwatch consiste en la creaci\u00f3n de una newsletter en LinkedIn, enviada con periodicidad quincenal, que incluye las noticias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-15022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-pequena-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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