{"id":15008,"date":"2024-08-22T09:15:53","date_gmt":"2024-08-22T09:15:53","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=15008"},"modified":"2024-08-29T12:54:28","modified_gmt":"2024-08-29T12:54:28","slug":"quadernillos-alcine-de-culto","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/quadernillos-alcine-de-culto\/","title":{"rendered":"Quadernillos: Alcine de Culto"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor peque\u00f1a campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"243\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/images.png\" alt=\"\" class=\"wp-image-14499\" style=\"width:98px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"3589\" height=\"712\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1.png\" alt=\"\" class=\"wp-image-16891\" style=\"width:202px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1.png 3589w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1-300x60.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1-1024x203.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1-768x152.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1-1536x305.png 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logo-Quadernillos-color-1-2048x406.png 2048w\" sizes=\"auto, (max-width: 3589px) 100vw, 3589px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">Con una imaginativa campa\u00f1a, Quadernillos consigui\u00f3 vincularse con el festival de cine de su ciudad, integrar en la acci\u00f3n la actividad de tres operadores del parque y la participaci\u00f3n de m\u00e1s de un millar de fans de una pel\u00edcula de culto. Ah, y congregar a m\u00e1s de 50 personas con bata<br>de casa.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Durante la celebraci\u00f3n del Festival de Cine de Alcal\u00e1 de Henares (Alcine), Quadernillos se convirti\u00f3 en sede de una de las iniciativas m\u00e1s originales<br>de un festival que inaugur\u00f3 en su 52\u00aa edici\u00f3n el cineasta Pedro Almod\u00f3var. Para celebrar el 20 aniversario del estreno del Gran Lebowski, Quadernillos acogi\u00f3 un pase especial de la pel\u00edcula de los cohen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La actividad consisti\u00f3 en que aquellos que comprasen su entrada para la experiencia podr\u00edan disfrutar de la proyecci\u00f3n de la pel\u00edcula en pantalla<br>grande en Ocine, participar en un quiz sobre la pel\u00edcula, jugar una partida de bolos en Ozone y degustar un \u201cruso blanco\u201d (el c\u00f3ctel que bebe<br>constantemente Jeff Bridges en la pel\u00edcula) en Anubis, adem\u00e1s de llevarse una camiseta con una ilustraci\u00f3n original para el evento. Y aquellos que<br>vinieran disfrazados en bata de casa, ten\u00edan premios adicionales.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Las entradas para participar se agotaron en menos de 72 horas y hubo m\u00e1s de un millar de participantes en total, medio centenar de los cuales lo hizo ataviado en bata de andar por casa. Los impactos en digital de esta peque\u00f1a campa\u00f1a se situaron encima de los 300k y se consolid\u00f3 enormemente el posicionamiento del centro comercial como espacio diferencial de ocio.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-9NGnzhP5yH8\" class=\"yb-player\" data-video-id=\"9NGnzhP5yH8\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/9NGnzhP5yH8\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><figcaption class=\"yb-caption\">AlcinedeCulto KPIs<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"747\" data-id=\"15010\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-1.jpg\" alt=\"\" class=\"wp-image-15010\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-1.jpg 1132w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-1-300x198.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-1-1024x676.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-1-768x507.jpg 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1142\" height=\"761\" data-id=\"15011\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-1.jpg\" alt=\"\" class=\"wp-image-15011\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-1.jpg 1142w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-1-300x200.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-1-1024x682.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1142px) 100vw, 1142px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1163\" height=\"756\" data-id=\"15012\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-1.jpg\" alt=\"\" class=\"wp-image-15012\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-1.jpg 1163w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-1-300x195.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-1-1024x666.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-1-768x499.jpg 768w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"724\" data-id=\"15013\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-1.jpg\" alt=\"\" class=\"wp-image-15013\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-1.jpg 1156w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-1-300x188.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-1-1024x641.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-1-768x481.jpg 768w\" sizes=\"auto, (max-width: 1156px) 100vw, 1156px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor peque\u00f1a campa\u00f1a de marketing Presentado por Con una imaginativa campa\u00f1a, Quadernillos consigui\u00f3 vincularse con el festival de cine de su ciudad, integrar en la acci\u00f3n la actividad de tres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-15008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-pequena-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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