{"id":14922,"date":"2024-08-22T07:32:10","date_gmt":"2024-08-22T07:32:10","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=14922"},"modified":"2024-08-22T07:47:10","modified_gmt":"2024-08-22T07:47:10","slug":"gran-via-snow-c-c-gran-via-de-vigo","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/gran-via-snow-c-c-gran-via-de-vigo\/","title":{"rendered":"Gran V\u00eda Snow &#8211; C.C. Gran V\u00eda de Vigo"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor peque\u00f1a campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"69\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO-GENTAILIA-JPG.jpg\" alt=\"\" class=\"wp-image-14547\" style=\"width:170px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"964\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663.jpg\" alt=\"\" class=\"wp-image-14930\" style=\"width:164px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663.jpg 2560w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663-300x113.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663-1024x386.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663-768x289.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663-1536x578.jpg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/Logotipos_GRANVIA-scaled-e1724312259663-2048x771.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">La Navidad es una \u00e9poca m\u00e1gica, y con la acci\u00f3n Gran V\u00eda Snow creamos una experiencia inolvidable para celebrarla. Este evento gratuito ofreci\u00f3 a grandes y peque\u00f1os el musical \u00abEl Origen de Hielo\u00bb, un tributo a Frozen, complementado con un photocall tem\u00e1tico donde los peques pudieron maquillarse y llevarse un recuerdo navide\u00f1o.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Gran V\u00eda Snow se propuso aumentar el n\u00famero de visitantes y las ventas, ofreciendo una experiencia navide\u0002\u00f1a \u00fanica con concienciaci\u00f3n medioambiental, adem\u00e1s de apoyar a los establecimientos de restauraci\u00f3n con una propuesta innovadora. Las actividades se integraron en el \u00abClub de los Disfrutones\u00bb para ampliar la BBDD y promover las descargas de nuestra APP.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El evento se realiz\u00f3 en la Planta 2, \u00e1rea de restauraci\u00f3n. Las familias interesadas en ver el show desde la zona de sillas deb\u00edan inscribirse a trav\u00e9s de la APP y ser miembros del Club de los Disfrutones para entrar en el sorteo de 56 plazas, aunque el evento estuvo abierto a todos. La promoci\u00f3n comenz\u00f3 cuatro semanas antes, utilizando una estrategia de medios que incluy\u00f3 radio, publicidad exterior, redes sociales y prensa digital, garantizando una alta participaci\u00f3n y descargas de la APP. Tres d\u00edas antes del show, se instal\u00f3 un photocall inspirado en el evento que ofreci\u00f3 maquillaje para ni\u00f1os basado en los personajes del espect\u00e1culo.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">La campa\u00f1a consigui\u00f3 m\u00e1s de 7.200 \u20ac en Publicity. El evento atrajo a una multitud de visitantes, manteniendo el parking lleno desde la hora de comer hasta despu\u00e9s del espect\u00e1culo. Se lograron 1.734 inscripciones, m\u00e1s de 100 ni\u00f1os disfrutaron del maquillaje tem\u00e1tico, se consiguieron 305<br>nuevas altas en el Club y 321 descargas de la APP. Gran V\u00eda Snow cumpli\u00f3 con sus objetivos de marketing y proporcion\u00f3 una experiencia navide\u00f1a inolvidable para las familias.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-QlpkuzBKu4A\" class=\"yb-player\" data-video-id=\"QlpkuzBKu4A\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/QlpkuzBKu4A\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><figcaption class=\"yb-caption\">GV Snow Video<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14936\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12.png\" alt=\"\" class=\"wp-image-14936\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-12-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14938\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13.png\" alt=\"\" class=\"wp-image-14938\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-13-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14939\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12.png\" alt=\"\" class=\"wp-image-14939\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-12-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14937\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12.png\" alt=\"\" class=\"wp-image-14937\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-12-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor peque\u00f1a campa\u00f1a de marketing Presentado por La Navidad es una \u00e9poca m\u00e1gica, y con la acci\u00f3n Gran V\u00eda Snow creamos una experiencia inolvidable para celebrarla. Este evento gratuito ofreci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-14922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-pequena-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gran V\u00eda Snow - C.C. Gran V\u00eda de Vigo - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/gran-via-snow-c-c-gran-via-de-vigo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gran V\u00eda Snow - C.C. Gran V\u00eda de Vigo - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales\" \/>\n<meta property=\"og:description\" content=\"Mejor peque\u00f1a campa\u00f1a de marketing Presentado por La Navidad es una \u00e9poca m\u00e1gica, y con la acci\u00f3n Gran V\u00eda Snow creamos una experiencia inolvidable para celebrarla. 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