{"id":14911,"date":"2024-08-22T07:19:47","date_gmt":"2024-08-22T07:19:47","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=14911"},"modified":"2024-08-30T10:23:54","modified_gmt":"2024-08-30T10:23:54","slug":"gamificacion-app","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/gamificacion-app\/","title":{"rendered":"Gamificaci\u00f3n + App"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor peque\u00f1a campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"284\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_INGENIO_VERTICAL.png\" alt=\"\" class=\"wp-image-14913\" style=\"width:170px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_INGENIO_VERTICAL.png 341w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO_INGENIO_VERTICAL-300x250.png 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">En El Ingenio estamos inmersos en un Proyecto Global de Digitalizaci\u00f3n. Dentro del mismo, uno de nuestros objetivos es fidelizar a los usuarios de nuestra App. No s\u00f3lo queremos ofrecer una App con ventajas, servicios exclusivos, descuentos, participaci\u00f3n en sorteos y promociones, inscripciones para talleres y concursos sino que queremos convertir la App en una fuente de entretenimiento por s\u00ed misma \u00bfC\u00f3mo conseguirlo? A trav\u00e9s de la gamificaci\u00f3n. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Creamos juegos atractivos, con diferentes mec\u00e1nicas y tem\u00e1ticas San Valent\u00edn, Sostenibilidad y Black Friday Con ellos, podemos hacer que nuestros clientes se familiaricen con temas que interesan a El Ingenio como la clasificaci\u00f3n de residuos o los distintos operadores del Centro. Conseguimos que nuestros clientes est\u00e9n muy motivados por conseguir puntos y ser los primeros en el ranking. Alcanzamos la meta de que participasen no una, ni dos, si no muchas m\u00e1s veces. Se esforzaban por conseguir premios que supon\u00edan una reinversi\u00f3n en el Centro compras, cine, visitas. Conseguimos aportar a la App un valor a\u00f1adido y crear una experiencia diferencial. Y lo conseguimos con acciones low cost con comunicaci\u00f3n pr\u00e1cticamente s\u00f3lo digital \u00bfJuegas una partida con nosotros?<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-IJ_X3zddVuE\" class=\"yb-player\" data-video-id=\"IJ_X3zddVuE\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/IJ_X3zddVuE\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14915\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11.png\" alt=\"\" class=\"wp-image-14915\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-11-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14917\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12.png\" alt=\"\" class=\"wp-image-14917\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-12-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14920\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11.png\" alt=\"\" class=\"wp-image-14920\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-11-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14916\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11.png\" alt=\"\" class=\"wp-image-14916\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-11-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor peque\u00f1a campa\u00f1a de marketing Presentado por En El Ingenio estamos inmersos en un Proyecto Global de Digitalizaci\u00f3n. Dentro del mismo, uno de nuestros objetivos es fidelizar a los usuarios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-14911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-pequena-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamificaci\u00f3n + App - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/gamificacion-app\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamificaci\u00f3n + App - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales\" \/>\n<meta property=\"og:description\" content=\"Mejor peque\u00f1a campa\u00f1a de marketing Presentado por En El Ingenio estamos inmersos en un Proyecto Global de Digitalizaci\u00f3n. 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