{"id":14653,"date":"2024-08-21T09:32:12","date_gmt":"2024-08-21T09:32:12","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=14653"},"modified":"2024-08-29T13:22:26","modified_gmt":"2024-08-29T13:22:26","slug":"anecblau-mes-de-la-moda","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/anecblau-mes-de-la-moda\/","title":{"rendered":"\u00c0necblau: mes de la moda"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor peque\u00f1a campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"69\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO-GENTAILIA-JPG.jpg\" alt=\"\" class=\"wp-image-14547\" style=\"width:142px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"113\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LGOO-ANECBLAU-COLOR-100.jpg\" alt=\"\" class=\"wp-image-14655\" style=\"width:194px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LGOO-ANECBLAU-COLOR-100.jpg 617w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LGOO-ANECBLAU-COLOR-100-300x55.jpg 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">Nuestro objetivo en \u00e0necblau es ser el centro comercial referente de moda. Con una competici\u00f3n novedosa, un fot\u00f3grafo de por medio, sorteos en redes y en la app del Club de los Disfrutones nuestro club de fidelizaci\u00f3n<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Nuestro objetivo era introducir la diversi\u00f3n en un proceso tan cotidiano y habitual como ir de shopping por un centro comercial. Quer\u00edamos demostrar que \u00e0necblau es un espacio abierto, din\u00e1mico y familiar.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">hicimos una competici\u00f3n de doblar camisetas Recreamos el circuito casero de la colada y lo vestimos de competici\u00f3n. \u00bfQui\u00e9n ser\u00e1 el m\u00e1s r\u00e1pido en doblar las camisetas y guardarlas en el armario? Dimos premios a todos y a todas.  Nuestro cazador de outfits, @fabiographi, con m\u00e1s de 283.000 seguidores, sali\u00f3 por todo \u00e0necblau e invit\u00f3 a nuestro p\u00fablico a lucir su mejor sonrisa ante la c\u00e1mara. Amplificamos e involucramos a nuestro p\u00fablico, por eso apuntamos directamente a sus pantallas. Lanzamos 3 sorteos en nuestras redes sociales y otro en la app Club de los Disfrutones.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfQU\u00c9 CONSEGUIMOS? Fomentar y visibilizar nuestros operadores de moda, llegando a m\u00e1s de 188.000 personas. Consolidar<br>lazos con los usuarios de \u00e0necblau, con m\u00e1s de 3.600 participantes. Generar recuerdos divertidos entre las y los participantes, generando 39.000 impresiones. Y amplificaci\u00f3n org\u00e1nica en medios (Publicity) por valor de 27.000 euros.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br>\u00bfPOR QU\u00c9 MERECE GANAR? Porque en \u00e0necblau, lo m\u00e1s importante es estrechar lazos con los usuarios y usuarias, crear comunidad a partir de actividades conjuntas. Merecemos ganar porque hemos conseguido todos nuestros objetivos,adem\u00e1s hemos hecho disfrutar a una gran diversidad de personas, parejas y familias. Porque en \u00e0necblau somos recuerdos, somos comunidad, somos familia.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-oQs9E3kOSAE\" class=\"yb-player\" data-video-id=\"oQs9E3kOSAE\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/oQs9E3kOSAE\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"16904\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01.png\" alt=\"\" class=\"wp-image-16904\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01.png 1920w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01-300x169.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01-1024x576.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01-768x432.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_01-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"16905\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04.png\" alt=\"\" class=\"wp-image-16905\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04.png 1920w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04-300x169.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04-1024x576.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04-768x432.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_04-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"16906\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05.png\" alt=\"\" class=\"wp-image-16906\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05.png 1920w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05-300x169.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05-1024x576.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05-768x432.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_05-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"16907\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07.png\" alt=\"\" class=\"wp-image-16907\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07.png 1920w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07-300x169.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07-1024x576.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07-768x432.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/anecblau_mesdelamoda_07-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor peque\u00f1a campa\u00f1a de marketing Presentado por Nuestro objetivo en \u00e0necblau es ser el centro comercial referente de moda. Con una competici\u00f3n novedosa, un fot\u00f3grafo de por medio, sorteos en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14],"tags":[],"class_list":["post-14653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-pequena-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0necblau: mes de la moda - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/anecblau-mes-de-la-moda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0necblau: mes de la moda - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales\" \/>\n<meta property=\"og:description\" content=\"Mejor peque\u00f1a campa\u00f1a de marketing Presentado por Nuestro objetivo en \u00e0necblau es ser el centro comercial referente de moda. 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