{"id":14589,"date":"2024-08-21T07:05:36","date_gmt":"2024-08-21T07:05:36","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=14589"},"modified":"2024-08-21T07:19:48","modified_gmt":"2024-08-21T07:19:48","slug":"proyecto-retail-hub","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/proyecto-retail-hub\/","title":{"rendered":"Proyecto Retail Hub"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor gran campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"176\" height=\"69\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/LOGO-GENTAILIA-JPG.jpg\" alt=\"\" class=\"wp-image-14547\" style=\"width:142px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-scaled.jpg\" alt=\"\" class=\"wp-image-14598\" style=\"width:194px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-scaled.jpg 2560w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-300x212.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-1024x724.jpg 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-768x543.jpg 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-1536x1086.jpg 1536w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/logo-portal-de-la-marina-color-apaisado-2048x1448.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">Portal de la Marina, se ha convertido en una palanca econ\u00f3mica para la comarca. Por eso, decidimos iniciar un proyecto que pusiera en valor la oferta del parque comercial y as\u00ed ser percibidos como la primera opci\u00f3n de compra y ocio de la Marina Alta. Durante 2023, comenzamos a trabajar en el proyecto Retail Hub, estableciendo sinergias con las marcas l\u00edderes en su sector.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfC\u00f3mo lo hicimos? Creamos un plan de acciones en colaboraci\u00f3n con estos operadores.<br>Realizamos eventos en el centro y colaboraciones en el Club de los Disfrutones, nuestro club de fidelizaci\u00f3n de socios. En colaboraci\u00f3n con Kiwoko, organizamos el I Encuentro de Protecci\u00f3n Animal. Un encuentro Pet Friendly para los visitantes del centro. Realizamos los talleres de restauraci\u00f3n de muebles, Manitas &amp; Manotas, en colaboraci\u00f3n con Leroy Merlin. Organizamos el Torneo de f\u00fatbol infantil Portal de la Marina League 3&#215;3 y la I Carrera Solidaria por la diversidad funcional, junto con Decathlon.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfQu\u00e9 conseguimos? V\u00ednculo con nuestra sociedad, ya que ayudamos a asociaciones y protectoras de la zona. Recaudamos 7.464 \u20ac para Condenados al bordillo y donamos 470kg de productos para las protectoras de animales. Colaborar con los operadores l\u00edderes en el mercado y as\u00ed comunicar el atractivo del parque comercial.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Captar el mayor n\u00famero de posibles compradores, ya que 3.655 personas participaron en todas las iniciativas. Alcanzamos un total de 908.310 usuarios en Instagram y 825.414 en Facebook. Y generamos 5.000 \u20ac en publicity.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00bfPor qu\u00e9 merecemos ganar? Por ayudar a trav\u00e9s de estas colaboraciones a dar visibilidad y a recaudar fondos a los colectivos m\u00e1s vulnerables de la zona. Por intentar convertirnos, en la primera opci\u00f3n de compra y ocio de la Marina Alta. Por perseguir el prop\u00f3sito de ser el lugar<br>de encuentro de la comarca.<\/p>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-meq-RMRVA7I\" class=\"yb-player\" data-video-id=\"meq-RMRVA7I\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/meq-RMRVA7I\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14601\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6.png\" alt=\"\" class=\"wp-image-14601\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-6-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14602\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5.png\" alt=\"\" class=\"wp-image-14602\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-5-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14604\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5.png\" alt=\"\" class=\"wp-image-14604\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-5-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14605\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5.png\" alt=\"\" class=\"wp-image-14605\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/5-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor gran campa\u00f1a de marketing Presentado por Portal de la Marina, se ha convertido en una palanca econ\u00f3mica para la comarca. Por eso, decidimos iniciar un proyecto que pusiera en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[],"class_list":["post-14589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-gran-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto Retail Hub - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/proyecto-retail-hub\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Retail Hub - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales\" \/>\n<meta property=\"og:description\" content=\"Mejor gran campa\u00f1a de marketing Presentado por Portal de la Marina, se ha convertido en una palanca econ\u00f3mica para la comarca. 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