{"id":14497,"date":"2024-08-20T11:08:50","date_gmt":"2024-08-20T11:08:50","guid":{"rendered":"https:\/\/congresoaecc.aedecc.com\/?p=14497"},"modified":"2024-08-20T11:26:52","modified_gmt":"2024-08-20T11:26:52","slug":"la-farga-genomics","status":"publish","type":"post","link":"https:\/\/congresoaecc.aedecc.com\/2024\/la-farga-genomics\/","title":{"rendered":"La Farga Genomics"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center has-large-font-size\">Mejor gran campa\u00f1a de marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\">Presentado por<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"243\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/images.png\" alt=\"\" class=\"wp-image-14499\" style=\"width:142px;height:auto\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/286174526_5391108974283869_3021077860392823992_n.jpg\" alt=\"\" class=\"wp-image-14498\" style=\"width:226px;height:auto\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/286174526_5391108974283869_3021077860392823992_n.jpg 960w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/286174526_5391108974283869_3021077860392823992_n-300x169.jpg 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/286174526_5391108974283869_3021077860392823992_n-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">La Farga consigui\u00f3 situarse como el Halloween de referencia en la provincia de Barcelona con m\u00e1s de 14 d\u00edas de actividades, congregando a m\u00e1s de 24.000 personas y con una campa\u00f1a en medios y redes que super\u00f3 los 5 millones de impactos. Las afluencias de la semana de Halloween 2023 superaron en un 20% a las de la primera edici\u00f3n celebrada en 2022 y fueron un 300% superiores a las de 2019.La Farga Genomics supuso la conversi\u00f3n del centro comercial en un gran laboratorio gigante, cuyos experimentos provocaron la aparici\u00f3n de ara\u00f1as gigantes en los pasillos y zonas comunes de La Farga, as\u00ed como numerosas actividades y talleres en torno a la tem\u00e1tica de la radioactividad y seres monstruosos.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El colof\u00f3n de la campa\u00f1a fue L\u2019Hospi Zombie Walk, la marcha zombie organizada por La Farga que cumpl\u00eda su segunda edici\u00f3n. En la primeraedici\u00f3n en 2022 ya se batieron todos los r\u00e9cords de participaci\u00f3n, pero en su segunda edici\u00f3n, en 2023, el Halloween de La Farga se super\u00f3 consiguiendo afluencias un 300% superiores a las de 2019, a\u00f1o que hasta entonces ostentaba los mejores registros hist\u00f3ricos de afluencias al centro. Como campa\u00f1a integrada, La Farga Genomics combin\u00f3 las actividades f\u00edsicas y presenciales (m\u00e1s de 14 d\u00edas de actividades y decoraci\u00f3n masiva en el centro), que atrajeron a m\u00e1s de 24.000 personas al centro, con un potente despliegue de medios, relaciones p\u00fablicas, influencers y contenidos en redes sociales que logr\u00f3 m\u00e1s de 5 millones de impactos.<br><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-boldblocks-youtube-block aligncenter\"><div id=\"yb-video-WCPDkZ3pJqo\" class=\"yb-player\" data-video-id=\"WCPDkZ3pJqo\" data-title=\"Play\" style=\"background-image:url(https:\/\/img.youtube.com\/vi\/WCPDkZ3pJqo\/hqdefault.jpg)\"><button type=\"button\" class=\"yb-btn-play\"><span class=\"visually-hidden\">Play<\/span><\/button><\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14503\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3.png\" alt=\"\" class=\"wp-image-14503\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/2-3-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14504\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2.png\" alt=\"\" class=\"wp-image-14504\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/3-2-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14506\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2.png\" alt=\"\" class=\"wp-image-14506\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/4-2-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1930\" height=\"1500\" data-id=\"14502\" src=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3.png\" alt=\"\" class=\"wp-image-14502\" srcset=\"https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3.png 1930w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-300x233.png 300w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-1024x796.png 1024w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-768x597.png 768w, https:\/\/congresoaecc.aedecc.com\/2024\/wp-content\/uploads\/2024\/08\/1-3-1536x1194.png 1536w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejor gran campa\u00f1a de marketing Presentado por La Farga consigui\u00f3 situarse como el Halloween de referencia en la provincia de Barcelona con m\u00e1s de 14 d\u00edas de actividades, congregando a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[],"class_list":["post-14497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk-y-comunicacion","category-mejor-gran-campana-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Farga Genomics - XX Congreso Espa\u00f1ol de Centros y Parques Comerciales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congresoaecc.aedecc.com\/2024\/la-farga-genomics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Farga 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